Writing for Publication: Key Considerations and The Publication Process
1. Why publish?
PhD students, researchers, and academics publish their research for a variety of reasons:
The University of Glasgow summarises the objective of writing for/ publishing in academic journals as follows:
“[to] present evidence for a set of knowledge claims in language appropriate to the norms of the academic community, with the intention of persuading other members of the community [and beyond] that the claim is valid. Everything in the article is designed to support the knowledge claims.” 1
1 http://www.gla.ac.uk/media/media_41223_en.pdf
2. Types of articles
Academic articles can differ depending on the subject matter and your field of study (discipline). Below are three of the most common article types:
Research articles outline and present findings of original research. They are considered primary literature. They are empirical studies i.e., studies based on measurable data or evidence that we can see. Their structure tends to follow the IMRAD model (Introduction - Literature Review/ Methods/ Results and Discussion).
Review articles do not present original research. Instead they are secondary sources that review existing literature in the field. They are an excellent resource for researchers as they identify key research articles in a particular area of study. The two main types of review articles are literature reviews and systematic reviews.
The purpose of a theoretical article is for the author to draw upon currently published research literature with the aim of furthering theoretical work in the field of interest. Often the author will present an original theory of their own, showing how their new theory links in with previous theories and literature.
3. From coursework to articles
Academic coursework is often designed to help students become competent in the art of writing scholarly articles. This is why assignments typically have (reasonably) strict word counts. However, there is a key difference between academic coursework and academic articles: your instructors need to read your coursework, but your peers do not need to read your article. This often results in the needs and expectations of the reader being overlooked in coursework (although this should not be the case).
With an article, you need to sell it to your reader, and this means packaging it in an attractive way. It needs to be informative and insightful, and you need to get directly to the heart of the (subject) matter in a concise, clearly written and well-structured way. In other words, it needs to be a writer responsible text – a text in which you as the writer assume responsibility for ensuring that the reader can understand your research/ argument and follow your line of reasoning. The writer should therefore, figuratively speaking, take the reader by the hand and lead him or her through the article. A writer-responsible text ultimately makes the reader’s job much, much easier!
4. Key principles for a strong paper
As highlighted by Hamp-Lyons and Heasley (2006), there are certain basic principles that you need to bear in mind if you want to persuade the academic community of your knowledge claims:
In an IMRaD style paper (Introduction, Methods, Results, and Discussion), The Results section is positioned centrally in the paper. Because of this centrality, Cargill and O’Connor (2009) suggest that before writing up your research paper, you should create a “results story.”
Your Introduction/ Literature Review and your Methodology prepare your reader for and lead them towards your Results. Your results and their implications are then discussed/ explained in the section(s) which follow – Discussion and Conclusions. In a sense, everything flows into and flows from your Results.
Accordingly, you need to identify key results which will lead to “take-away messages” i.e., what you want your reader to take away after reading your paper. They recommend focusing on the following questions during the drafting process:
(Example): Results show that most students do not know how to structure a research paper.
(Example): Students need instruction in research writing (workshops, videos, handouts etc.).
(Example): In the university setting – department heads, professors, and writing centre specialists.
(Example): They may help to better prepare students for research writing. This finding possibly indicates that assumptions of knowledge are being made. Further study may identify other areas of weakness in student writing.
5. The main steps in the publication process
2 Adapted from Wallwork (2016, pp. 16-17)
6. Selecting a journal
There are many journals out there, so it is important to select the right one for you, and more importantly, for your article. Once you know the type of article you want to write (see section 2) and have a clear purpose (i.e., you have written a purpose statement [see section 7]), you then need to find a journal that fits your style of article. Alternatively, first find your desired journal, and then write your paper to fit its requirements. In any case, you need to understand the journal that you are writing for, so consider the following points:
It is important to bear in mind the issue of prestige. The best journals are very selective in respect of the submissions they accept (something in the region of 10% or less), and a journal’s Impact Factor (IF) is one way that the perceived quality of a journal is measured, so this is something you may want to look out for. You could also check the Sciago Journal and Country Rank. This is a metrics tool which is based on data from Scopus. Journals can be analysed as part of a subject area or subject category, or individually.
You ultimately want your article to be read, so it is also important to think about how accessible the journal is. Although almost all journals have electronic versions, they are often located in databases which require paid subscriptions. This being the case, and depending on your objectives, you may consider publishing in free-access online journals (see https://doaj.org/), which, due to their easy and free accessibility, are arguably even more likely to be read.
Here are some questions you may want to consider when selecting and evaluating academic journals:
NB: You should not submit your paper for publication to more than one journal at the same time. This is known as simultaneous submission. If this is discovered by the editors, you may not be allowed to publish in these journals again, so be patient and await a decision before submitting to another journal. An even more serious issue is that of a duplicate publication i.e., when you attempt to republish (in another journal) the same paper or one which is notably similar to the original paper you published. This would be considered self-plagiarism and almost certainly a breach of copyright.
3 Adapted from: https://www.qub.ac.uk/sites/graduateschool/PostgraduateResearcherDevelopmentProgramme/FileStore/File toupload,379615,en.pdf and http://www.sagepub.com/sites/default/files/upmbinaries/63382_how_to_get_published.pdf
7. Article purpose
Researchers write articles because they want to get involved in an ongoing intellectual conversation. In order to do this, they have to show knowledge of key papers/ authors already involved in the discussion. They then aim to influence the conversation by introducing their own original contribution, which is usually the product of their research.
If you want to write a successful article for publication, you need to have a clear purpose. It is therefore a good idea to begin by formulating a purpose statement which provides a clear goal for your writing. For example:
8. Article structure
Readers want to be able to navigate your article with ease; therefore, the structure of the article should facilitate this objective. They need to be able to quickly identify the purpose of your article and then skim/ scan for essential information and references. Most importantly, readers need to be able to navigate your paper in order to follow your line of argument. Accordingly, your article should have a logical flow so that someone reading for specific information can immediately go to that subtopic/ subheading and find what they are looking for. This accessibility is important if you want to get published.
Empirical research papers tend to follow the IMRaD model (see section 4). Within the main body sections, it is common to see subheadings as they make it easier for the reader to follow. If you are writing a non-technical document, which does not use the IMRaD model, you will have to pay even more attention to how you lead your reader through your document. You will need to provide a road map of how your paper is structured in your introduction and use section headings that are appropriate for your particular paper.
The paper should typically move from broad to narrow and then back to broad again. Begin by framing your paper and providing context before outlining your specific aims towards the end of your introduction. The body of your article should be detailed, and the conclusion should become broad again and possibly outline the wider implications of your study.
Bear in mind that the structure of your article may have to fit strict guidelines set out in the journal style guide (instructions to authors); however, in all cases, you will need to provide a clear and logical navigational pathway to guide your reader through your article and towards its “take away messages” (see section 4).
9. Planning, content and length
Let’s assume you have a clear purpose for your article and have selected a journal that you would like to get published in. You now need to make an outline of your paper, so you have to think about the flow of your argument. You also need to think about your target journal and how articles accepted for publication tend to be structured. Outline the main sections of your paper in line with those found in the target journal, but also outline the contents of each sub-section in as much detail as possible.
You research has probably yielded a great deal of background information, data and findings. However, you will need to prioritise your content in order to meet the word count of the target journal. You need to provide all the information your reader requires, but in as concise a manner as possible. Superfluous thoughts, and therefore text, often do nothing more than dilute the quality of your work and obscure your main arguments, so remember the concept of “less is more.” In other words, it is better to write a paper with three good points than one with three good points and three not so good points. The former is more succinct and has a more solid line of argument. It will therefore leave a stronger and better impression on the reader.
When you have thought about what you want to say and completed your detailed outline, consider the relative importance of each section and distribute your content accordingly. In other words, the length of each section should reflect its relative importance to the paper. Knowing what you want to say, and in how many words you are permitted to say it, will result in a solid paper and help you to avoid digressing and touching on inconsequential points.
4 Adapted from Wallwork (2016, p. 18)
10. Rewriting and peer-review feedback
It is highly unlikely that your paper will be accepted by a journal immediately, without revisions. Many papers will simply be rejected, and others will require revisions, possibly major, and even then may ultimately be rejected. So, if you are asked to resubmit with revisions, you should consider this as an achievement in itself.
Respected academic journals use a peer-review system to ensure the quality of the work they publish meets academic standards. It is common for the paper to be reviewed by two anonymous reviewers who read your paper blind (without knowing your identity).
They will provide you with feedback/ criticism which can often be difficult for you, the writer, to accept. Nonetheless, you have to take their criticisms seriously and do your best to systematically address each of them while retaining your own voice. At the end of the day, it is your work, and should always remain so.
5 Adapted from Wallwork (2016, pp. 20-21)
When going through the different comments you received, you could approach each in a number of ways:
If you want to be accepted by that particular journal (and those reviewers), it goes without saying that, as a general rule, option 1 is a significantly better choice than option 3.
Together with your revised article, you will have to submit a covering letter which outlines the changes that you made (or did not make) and why. Depending on the number of changes you have to make, the covering letter could be rather long. Sometimes this cannot be avoided as you have to show the editor that you took all the comments into consideration and made relevant changes. In writing your covering letter, you need to be humble and steadfast (when appropriate), but most of all you need to be pragmatic.
The format below could be used when drafting your covering letter:
Response: We appreciate this concern and have now added a reference (Smith et al. XXXX; see page 4 of the revised manuscript)
Response: In the first paragraph of page 6 of the original manuscript, we had actually specified that we used generalized linear models. Arguably, our statement was hidden among other information, which is why the reviewer may have missed it. We have now moved our statement to a more prominent position at the beginning of the section on ‘Data analysis’ (page 5 of the revised manuscript). This should make it more obvious which methods we used.6
Top Tips for Responding to Reviewers
Rejection
You may be rejected with or without feedback. If you are rejected without feedback, it may be that your article does not fit the profile of the journal. If this is the case, submit your article to a journal that is a better fit for it (i.e., ensure that your paper is in line with the aims and scope of the publication). Also, make sure that you follow the style guide (notes for authors) as it may differ quite considerably from that of the publication you previously submitted to.
If you do receive feedback (no matter how negative it may seem), think of it as constructive criticism, and use it to help you revise and rework your paper. It is also a good idea to ask someone you trust to critically evaluate your paper. This person does not need to be from within your area of expertise; indeed, if you are writing for a general audience, this might be advantageous, as this person will be able to highlight what might be difficult for a more general audience to understand.
11. Summary
It should now be clear that getting your academic article published will depend on a number of factors. Firstly, you need to have a clear reason for writing, so begin by writing a strong purpose statement. Consider the type of article you intend to write and seek out a journal that fits your needs, both in terms of the subject of the article and its type. Then outline your article in detail under the section/ subsection headings that are appropriate for the type of article and your specific discipline. When writing your article, remember the importance of language and style. More specifically, try to be accurate, concise, clear, and objective. Finally, to enhance your chances of publication, carefully consider the peer reviewers’ comments and make appropriate revisions. Good luck!!!
Key Sources and Additional Reading
Cargill, M., & O'Connor, P. (2009). Writing scientific research articles: Strategies and steps. Wiley- Blackwell.
Hamp-Lyons, L., & Heasley, B. (2006) Study writing: A course in writing skills for academic purposes.
Cambridge University Press.
Wallwork, A. (2016). English for academic research: A guide for teachers. Springer.
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